北京保利劇院管理有限公司
綜合性集團化劇院管理企業
  

    北京保利劇院管理有限公司(簡稱“保利劇院公司”)成立于2003年10月,隸屬于中國保利集團,是國內最大的劇院管理和演出運營集團企業。目前,公司正朝著“渠道、內容、營銷、藝術教育四位一體國際化劇院演藝集團”的目標不斷邁進,為實現中華民族偉大復興的中國夢提供更為強大的精神支柱。


全國最大的劇院院線平臺

    保利劇院公司在全國20個省份55座城市經營管理國內一流劇院63家,擁有觀眾廳超過125個,座位超過13萬個。成為全國乃至世界最大的直營劇院院線。


全國最大的演出運營平臺

    隨著公司渠道搭建的規模不斷擴大,演出內容也實現了數量與質量的雙提升。十五年來,保利劇院共上演劇目54100場,接待觀眾總數超過5400萬人,僅2018年,演出量就達到了9100場,接待觀眾突破900萬人次。名家名劇名團齊聚保利院線,在國際精品節目方面,以倫敦愛樂樂團、柏林愛樂、維也納愛樂為代表的世界十大交響樂團悉數亮相保利,推出了何塞·卡雷拉斯世界告別演唱會等眾多世界級精品演出,先后引進百老匯、倫敦西區經典音樂劇《貓》、《巴黎圣母院》、《小熊維尼》、《人鬼情未了》、《保鏢》等精品劇目;在國內演出方面,著名話劇導演賴聲川、孟京輝、林兆華等為保利觀眾帶來了《如夢之夢》、《琥珀》、《仲夏夜之夢》等一大批經典話劇作品,楊麗萍的舞蹈《孔雀》、中央芭蕾舞團的《紅色娘子軍》、北京人藝的話劇《茶館》、《天下第一樓》、太原舞蹈團的舞蹈《千手觀音》等名家名作也將保利舞臺裝點得流光溢彩。


國內水平領先的原創制作基地

    公司與東莞市共建中國第一個音樂劇原創基地,陸續推出《三毛流浪記》、《鋼的琴》、《長征》、《聶小倩與寧采臣》、《虎門銷煙》五部原創音樂劇和原創話劇《銀錠橋》,在院線巡演超過500場。其中《鋼的琴》獲得文華獎優秀劇目獎,《銀錠橋》獲得國際戲劇學院獎,其他劇目獲得廣東省“五個一工程”獎等多個獎項。

    同時,注重與名家、名團、名劇合作,推出制作精良、市場反饋好的藝術作品。2017年,公司與阿姆斯特朗藝術公司聯合引進制作舊金山歌劇院英文版歌劇《紅樓夢》,在華巡演6場,入選首輪中美社會和人文對話重點項目。與龍馬社合作推出王剛、張國立、張鐵林主演話劇《斷金》,首輪演出一票難求,贏得了社會效益和經濟效益的雙豐收。2018年,公司與澳大利亞歌劇院聯合制作歌劇《蝴蝶夫人》,與日本四季劇團聯合制作音樂劇《素敵小魔女》,分別在保利院線進行巡演,獲得良好口碑。此外,與七幕人生合作推出音樂劇《音樂之聲》中文版,與央視合作推出兒童劇《我愛寓言》等。

    2017年,公司還參與投資百老匯音樂劇《一個美國人在巴黎》倫敦西區駐場版,在當地主流媒體獲得5星好評,并加演到300場。中國劇場企業第一次出現在西區音樂劇制作人的名單中。


國內一流的劇院經營管理行業標桿

    劇院公司在發展中積累經驗,凝聚出了“專業化、標準化、集團化、國際化”的質量方針, 2013年到2015年間,公司制訂出臺了針對各類演出藝術水準的國內首部《劇院經營管理規范》,與各地方政府聯合發布了國內首部《政府補貼行業標準》,出版發行了《劇院經營管理實務》,提出院團演出等級分類標準,制定首套國內劇院經營管理規范性文件,在不斷提升自身管理專業化水平的同時,將“保利規范”上升到了“行業標準”的層面,保利劇院公司成為國內劇院經營管理行業的標桿。2002年北京保利劇院成為全國首家通過ISO9001質量管理體系認證的劇院,之后公司下屬所有劇院均通過質量認證保利劇院管理的品牌價值得到進一步提升。自2016年始,公司組織兩屆“保利劇院杯”員工業務知識與崗位技能大賽,全國50家劇院的4000多人參與其中,成為行業內規模最大的綜合素質展示和技能提升平臺。

    劇院公司堅持“人才興司”戰略,完善體制機制,形成了以面向管理人員的中高級管理人才培訓班,面向不同專業的主題大師班,面向全崗位、全職級職工的員工知識技能大賽為主體的“寬口徑,立體化”的人才培養體系。公司與上海戲劇學院、德國駐上海總領事館和柏林自由大學共同舉辦了“中德劇院管理高級人才研修班”。與中央戲劇學院連續舉辦了四屆劇院管理人才大師班。2018年,劇院公司還與中央戲劇學院簽署戰略合作協議,共同開設國內首個劇院管理本科班,進一步提升了人才培養的專業性和系統性。


國際交流的文化使者

    保利劇院公司發揮文化優勢,加強與海外的合作,先后與英國大使劇院集團、美國布什諾藝術中心、阿姆斯特朗國際音樂藝術公司等海外機構建立了戰略合作伙伴關系,與法國、波蘭、德國、西班牙等國家的駐華領館文化處開展了深入的合作。每年,劇院公司與“一帶一路”沿線十多個國家的藝術團體合作,在保利院線演出近百個沿線國家藝術項目,共計500多場。公司在青島、鄭州成功舉辦兩屆國際劇院論壇,中、美、英、德、日、韓等國的專家齊聚保利,這是國內首個由企業主辦的國際劇院論壇,拓寬了保利國際朋友圈。

    2018年,為紀念《中日和平友好條約》締結40周年,公司引進日本松山芭蕾舞團經典芭蕾舞劇《新白毛女》的第16次的中國巡演,延續了中日芭蕾外交的佳話。


全國領先票務營銷平臺和大劇院藝術教育品牌

    2016年,公司注冊成立北京保利票務發展有限公司,研發具有自主知識產權的票務系統,整合全國營銷網絡,打造保利文化生活平臺,預計年售票量將突破1000萬張。2016年開始,公司依托保利品牌和大劇院資源,在條件成熟的大劇院開展品牌藝術教育,在上海等地組建童聲合唱團、青年交響樂團等,其中上海保利童聲合唱團獲得維也納世界和平合唱節銀獎。


Beijing Poly Theatre Management Co., Ltd. (hereinafter referred to as "Poly Theatre Company") was established in October 2003 and is subordinated to the Poly Group Co., Ltd. It is the largest theatre management and performance operation group enterprise in China. Now the company is moving towards the goal of "four-in-one international theatre performing group integrating channel, content, marketing and art education", and provides a stronger spiritual pillar for realizing the Chinese Dream of national rejuvenation.

 

The country's largest theatre chain

Poly Theatre Company manages 63 first-class theatres in 55 cities of 20 provinces across the country, with over 120 auditoriums, and over 130,000 seats. It has become the largest theatre chain in China and even in the world.

 

The country's largest performance operation platform

As the company continues to expand its theatre chain and distribution network, the performance on Poly stage has achieved a significant improvement in quantity and quality. In the past 15 years, Poly Theatres has put on 54,100 plays and received over 54 million audiences in total. In 2018 alone, the number of performances reached 9,100, and the audience exceeded 9 million. Famous artists, dramas and troupes gather in Poly Theatres. In terms of its international quality program, the world's top ten orchestras represented by Royal Concertgebouw Orchestra Amsterdam, Berlin Philharmonic Orchestra, and Vienna Philharmonic Orchestra have all appeared on the Poly stage. It has staged José Carreras’s World Farewell Concert and many other world-class performances. Besides, it has successively introduced from Broadway, Disney, London's West End, the classic musicals including "Cat", "Notre Dame de Paris", "Winnie the Pooh", "Ghost", and "Bodyguard" etc. In domestic performances, famous drama directors Lai Shengchuan, Meng Jinghui and Lin Zhaohua have brought a large number of classic drama works such as "A Dream Like A Dream", "Amber" and "A Midsummer Night's Dream" for Poly audience. Yang Liping's dance "Peacock", the National Ballet of China’s "Red Detachment of Women", Beijing People's Art Theatre's drama "Teahouse", "The First Building in the World", Taiyuan Dance Troupe's "Thousand-Hand Kwan-Yin" and other famous masterpieces have made the Poly stage resplendent.

 

The leading domestic original production base

The company and Dongguan City jointly built China's first original musical base, and has successively launched five original musicals including "The Winter of Three Hairs", "The Piano in A Factory", "Long March", "Nie Xiaoqian and Ning Caichen", "Destruction of Opiumin at Humen" and the original drama "Yinding Bridge", which have toured more than 500 times in Poly theatres.  Among them, "The Piano in A Factory" won Wenhua Award for Outstanding Drama, and "Yinding Bridge" received the 7th International Drama Academy Award for Best Actress. Other plays also won a number of awards such as the "Five One Project" in Guangdong Province.

Besides, the company focuses on the collaboration with famous artists, world-class troupes and outstanding dramas, and launches art work characterized by excellent production and good market feedback. In 2017, the company and Armstrong Art Company jointly co-produced and introduced the original English opera "A Dream of Red Mansionsof the San Francisco Opera House, and toured for 6 rounds in China. The project was successfully selected as the key projects in the first round of U.S.-China Social and Cultural Dialogue. By collaborating with Longmashe Corporation, the company introduced the drama "Brotherhood" starred by Wang Gang, Zhang Guoli, and Zhang Tielin. The first-round sell-out showed its immerse popularity, and the drama reaped both social and economic benefits. In 2018, “Madama Butterfly” co-produced by the company and Opera Australia, and “A Little Fantastic Witch” jointly produced by the company and Shiki Theatre Company gained popularity and received high praise for their qualities after touring Poly theatres. Besides, the company launched the Chinese version of the musical "Sound of Music" in collaboration with Sevenages and the children’s drama "I Love Fable" in collaborated with CCTV.

In 2017, the company also participated in the Broadway musical "An American in Paris" London West End Resident Edition. The musical was given a five-star rating by the local mainstream media and its performance was added to 300 rounds. For the first time, Chinese theatre company was included as a co-producer on the list of Western musical producers.

 

The first-class benchmark of domestic theatre business management industry

The company has accumulated experience in its development and condensed its quality policy of professionalism, standardization, conglomeration, and internationalization.From 2013 to 2015, it formulated and issued the first domestic Theatre Operating Management Regulationsfor various performance art levels, and jointly issued with local governments the first Government Subsidy Industry Standardin China. Later, it published the Theatre Operating Management Practice, proposed the classification standards for the performance level of the troupes, and formulated the first set of domestic theatre operation and management normative documents.While continuously improving the professional level of its own management, the company has promoted "Poly Regulations"  to the level of "Industry Standards", and as a result, Poly Theatre Company has become the benchmark for the domestic theatre operation and management industry. In 2002, Beijing Poly Theatre became the first theatre in the country to pass the ISO9001 quality management system certification. After that, all the other Poly theatres passed the quality certification, and the brand value of Poly Theatre Company’s management has been further improved. Since 2016, the company successfully organized the first and the second "Poly Theatre Cup", an employee professional knowledge and job skills competition, in which more than 4,000 people from over 50 theatres across the country have participated, and which has become the largest comprehensive quality display and skill improvement platform in the industry.

The company has been adhering to the talent development strategy by continuously improving its training system and therefore has built its unique talent cultivation mode. This mode features a comprehensive training, which includes management-oriented training courses for its senior management personnel, master classes for various topics, and its key part, the job skills competition for all employees.

The company jointly organized the "Sino-German Theatre Management Senior Talents Training Class" with Shanghai Theatre Academy, German Consulate-General in Shanghai and Free University of Berlin. It has successively held four Master Workshops on Theatre Management Talents with the Central Academy of Drama. In 2018, it signed a cooperation agreement with the Central Academy of Drama to jointly hold an undergraduate program in Theatre Management. It is the first theatre management talent class jointly provided by an enterprise and a higher education institution in China, a big step on improving the systematic talents cultivation.

 

The cultural ambassador to the world

Poly Theatre Company has been strengthening its collaboration with overseas organizations by giving full play to its advantages. It has established strategic partnerships with overseas institutions such as Ambassador Theatre Group, the Bushnell Performing Arts Center, and Armstrong International Music and Arts Enterprise. Also, it has carried out in-depth collaboration with cultural and education section of consulate in China from France, Poland, Germany, Spain and other countries. Every year, the company collaborates with art tropes in more than 10 countries along the Belt and Road to stage 500 performances of nearly 100 national art programs in Poly Theatres. The company successfully held the International Theatre Forum in Qingdao and Zhengzhou, where gathered a group of experts from China, the United States, Britain, Japan, South Korea and other countries. This is the first International Theater Forum sponsored by an enterprise in China, and has broadened Poly's international circle of friends.

In 2018, the company introduced Japanese Matsuyama Ballet’s classic ballet “The White-Haired Girl” to mark the 40th anniversary of signing the Treaty of Peace and Friendship between China and Japan. This is the ballet’s 16th tour in China, a precious chance that continues the “diplomatic relations” on ballet between the two countries.

 

National leading ticket marketing platform and art education brand of Poly theatres

In 2016, the company incorporated Beijing Poly Ticketing Development Co., Ltd., to develop a ticketing system with independent intellectual property rights. It aims to make the best use of the advantages of national marketing networks and build Poly’s own entertainment and life integrated digital platform, of which annual sales are expected to exceed 10 million. Since 2016, relying on the Poly brand and the Grand Theatre resources, the company has been carrying out art education in the select grand theatre, and set up children's choirs and youth symphony orchestras in Shanghai and other places, among which, the Shanghai Poly Children's Choir won the silver medal at the World Peace Choral Festival in Vienna.


63+
4+
120+
12,3000+
2013年
演出4000場
2014年
演出4510場
2015年
演出5400場
2016年
演出6200場
2017年
演出8229場
管理團隊管理團隊
組織架構組織架構

jgtu.jpg

服務熱線:010-65001188
地 址:中國北京東城區東直門南大街14號
郵 編:100027
郵 箱: [email protected]
Copyright ? 2016 北京保利劇院管理有限公司 網站制作波西亚时光休闲玩法